COCO: A Simple Framework for Communicating Effectively

Four Principles that Transform How You Communicate

I majored in Communications in college because I loved writing. Little did I realize at the time that being able to communicate effectively is a game changer both professionally and personally. It is the key to leadership, teamwork, and harmonious relationships at work and at home.

So, why are we so terrible at it? Because effective communication isn’t something we’re naturally good at – it’s a skill that requires intention and practice. What can we do to improve our communications and most importantly, our relationships? Here’s a new framework that I developed that I am now using in my training sessions that seems to resonate and can be easily implemented.

Firstly, the best time to communicate is now. If you have information that others need to know, then share. Don’t hold back waiting for the right time. The best way to communicate is by using my framework: COCO - Clearly, Openly, Consistently, and Often.

CLEARLY

Say what you mean and mean what you say. Don’t be ambiguous or vague. And don’t beat around the bush. Everyone can tell when you’re doing that. Don’t say the sky is blue or sometimes gray or maybe at times it can be pink or purple. Explain with the goal of making sure everyone understands.

OPENLY

Don’t share with some and hold back with others. When in doubt, be as transparent as possible. Share information broadly unless there is a legitimate reason not to, such as privacy, legal, or business considerations. Transparency builds trust, while unnecessary secrecy often creates uncertainty and speculation.

CONSISTENTLY

Don’t keep changing the message. Remember, inconsistency creates distrust. Even when the message is difficult, hold firm. You might want to tweak the messaging for your particular audience but the core communication shouldn’t be contradictory or confusing. Remember people share what they have heard and will uncover the inconsistencies.

OFTEN

You need to say something 5-7 times before it’s actually heard and internalized. Repetition reinforces the message. We have so many communication channels from in-person to email, to video and texts. Use these channels strategically to reinforce the message without being annoying or overwhelming.

Make notes outlining your key messages so you can stay on track and to make sure you don’t miss any key points. And practice. Pre-play the talk in your head, practice in front of a mirror or rehearse with a friend or colleague.

Imagine a leader announcing a major organizational change. If they explain the reasons clearly, share information openly, maintain a consistent message across teams, and reinforce the message over time, employees are far more likely to understand and support the change.

Effective communication doesn’t require a special talent — it simply requires discipline.

Try it and see how it improves your leadership, teamwork, and relationships.

Watch my TikTok videos explaining these concepts on Productivity Powerhouse and follow for more productivity tips.